A social media strategy is a list of everything you intend to do and hope to accomplish on social media. It directs your actions and informs you whether you are succeeding or failing. Social media campaign is a coordinated marketing effort that uses one or more social media platforms to reinforce or assist with a business goal.

Social media are interactive technologies and digital channels that enable the creation and dissemination of information, ideas, interests, and other forms of expression via virtual communities and networks.Social media can take the form of a wide range of technologically enabled activities. Photo sharing, blogging, social gaming, social networks, video sharing, business networks, virtual worlds, reviews, and other activities fall into this category.